How To Use Custom Stories On Snapchat

 

Snapchat just dropped a bombshell of an update this week that some are labeling as a response to Facebook’s recently unveiled “stories” feature (which many claim is undoubtedly stolen from Snapchat’s longstanding platform). Snapchat is continuing to build on its innovative reputation, as it only recently released a new self-serve Snap ad tool, limitless Snaps and new creative tools, and its newest addition: Custom Stories.

Continue reading “How To Use Custom Stories On Snapchat”

Advertisements

Super-Snap-Saturday

Who: Those ready to take on one of the fastest growing social platforms for professional branding.

Why: Snapchat is now the 4th most used app falling right behind twitter but ahead of instagram. Now is the time to establish your small business as a game changer and not a slow adapter.

What: Engage and interact with your consumers and reward them with prizes and incentives for them to engage back; both on and offline…

Where: Find out more information or schedule a training event or digital seminars or email hello@askashleyk.com

When: 1st Saturday of each Month

 

Snapchat Stats

Just thought to weigh in with some hard numbers we see at Verto Analytics that might explain the investors excitement around snapchat:

– Snapchat active users (those who actually used the app at least once in a month and not just downloaded it) grew around 15% in the last year in the US

– Snapchat successfully increased the engagement levels of its users in the US during 2016 with the users spending 80% more time on the app than a year ago

– Snapchat also enjoys a significantly higher stickiness than Facebook Messenger and Whatsapp. At Verto we define the stickiness as the proportion of monthly users who use the app on a daily basis (DAU/MAU) and Snapchat scores 49% on that metric vs Whatsapps 41% and FB Messenger’s 38%.

Snapchat is obviously successful in engaging its users, the question remains however, if it can successfully monetize those engaged users.

Size of the audience is not all that matters, engagement is slowly becoming the new reach
http://www.vertoanalytics.com/engagement-new-reach/